Vehicle Negotiation Expert / Consumer Advocate
"He Earns $1,000 a Job, and He's a Car Dealer's Worst Nightmare"
Photo: Angela Owens / The Wall Street Journal
Dealerships spend billions training their teams to maximize profit from buyers. Buyers walk in alone. Tomi Mikula built Delivrd to change that -- a flat-fee service where a professional negotiator works exclusively for the buyer, nationwide.
Over 3,000 deals and $18 million in documented savings later, he is the only person doing this at scale.
Dealers have publicly pushed back. Some won't take his calls. One called him a liar on a livestream watched by thousands. That is the cost of being on the buyer's side.
These are starting points, not a locked list. Tomi is comfortable going wherever the conversation leads. Each topic includes a suggested angle and interview questions to make prep easy.
Most buyers think negotiation ends at the sticker price. The finance office is where dealerships generate 30 to 50 percent of their per-vehicle profit through extended warranties, gap insurance, paint protection, and rate markups. Most buyers never see it coming.
Real examples from real negotiations. The phrases that signal to a dealer you are an easy mark, and the language that shifts leverage back to the buyer. Specific, tactical, immediately usable by anyone watching or listening.
Home buyers have agents. People in lawsuits have lawyers. Car buyers -- making the second-largest purchase of their lives -- walk in alone against a trained sales team. The consumer advocacy gap that led to building Delivrd.
The content-to-revenue pipeline: answering real questions from real people, building trust at scale, converting followers into paying clients. No funnel hacks, no webinars, no course launches. Just answering questions consistently and letting the audience do the rest.
Three specific data points that shift the entire power dynamic of a car negotiation. Where to find each one, how to use them in the conversation, and what changes when you walk in with them. Viewers leave with an actionable checklist.
Tomi Mikula is the founder of Delivrd, a nationwide vehicle negotiation service that puts a professional negotiator on the buyer's side of every car deal. Featured in the Wall Street Journal and on Good Morning America, Tomi has built an audience of 790,000 people who trust him to tell them the truth about buying cars.
Tomi Mikula spent years working inside car dealerships. Not as a buyer, but as one of the top 1% auto finance managers in the nation. He saw firsthand how the system is built to extract money from buyers who do not know what the dealer knows.
He built Delivrd to fix that. For a flat fee, Tomi and his team negotiate directly with dealerships on behalf of buyers across all 50 states. No commission. No upsells. No conflict of interest. Just someone in your corner who knows every line item on a dealer invoice.
Delivrd has negotiated over 3,000 deals nationwide, saving buyers more than $18 million. Tomi has been featured in the Wall Street Journal, Entrepreneur, and is upcoming on Good Morning America. His content reaches over 145 million views per year across platforms, with 790,000 people following him for one reason: he tells them what dealerships do not want them to know.
For producers who want memorable moments. These land consistently across audiences.
"The dealership is not your enemy. But they are definitely not your friend."
"Most people spend more time researching a $200 hotel stay than they do preparing for a $50,000 car purchase."
"Nobody goes to a dealership planning to get taken. The system is just very good at making you feel like you got a deal when you did not."
"When a dealer says 'that is the best I can do,' that is usually the beginning of the negotiation, not the end."
"Car buying is one of the only major transactions in the US where the person selling you the thing is also arranging the financing for it."
"Tomi saved us 2500 on a brand new '27 Telluride and the dealership shook our hands and said well done and that we were going to be the only ones to snag that price thanks to Delivrd."
"They went above and beyond all expectations to find a fantastic deal on my Bronco at a local dealership. All I had to do was sign the paperwork and get keys. Easiest, best car buying experience ever."
"The traditional way of buying cars sucks. Working with Delivrd completely changed that. I barely had to think about anything. I answered a few texts, showed up to pick up the car. That was it."
More reviews available on delivrdto.me/reviews
Tomi is available for podcast, broadcast, and YouTube interviews. Typical prep time is 24 hours. Interviews run best at 30 to 60 minutes, though shorter segments work well with the personal finance topics.
For booking inquiries, interview scheduling, and media kit requests, reach out directly. Typical response time is under 24 hours.